About

Lavender Baj is an award-winning creative producer specialising in sport and entertainment. With experience in writing, producing, editing, presenting and social media for brands, agencies and broadcasters, she is a creative Swiss Army knife.

Lavender started her career in digital journalism at some of Australia’s most popular youth media brands like PEDESTRIAN.TV and Junkee, where she produced countless viral stories across a range of verticals including politics, tech and gaming, fashion, travel, and entertainment.

After refining her craft and voice in written media, she pivoted to video production — working on projects big and small.

She worked as a producer on the DubZone throughout the 2022-23 Liberty A-League season, where she played a key role in developing a social element of the show — harnessing the power of social media to engage the audience in live conversation with the panel.

In 2023, she served as the lead producer on Channel 7’s Logie-winning FIFA Women’s World Cup Highlights Show, where she oversaw the end-to-end production of the daily highlights show and managed both talent and crew.

Lavender also has extensive experience producing TVCs, podcasts and social media content for a range of different broadcasters, brands and audiences.

With a combined social media audience of more than 100,000 followers, Lavender has a proven track record of social media strategy, production and community management that has led her to work with brands like Nike, Unilever, Kayo Sports and many more.

With a proven record working on tight deadlines with limited resources, Lavender is a reliable and hard working producer who thrives under pressure.

For social media collaborations and work opportunities, please contact: hello@lavenderbaj.com